“Our website should be enough”
In some respects, this is correct. It’s all very well having a beautiful design and building a website is certainly a foot in the right direction when it comes to your online presence. However, having a website alone is not enough to get your brand or business recognised. When considering the digital marketing for your business, we’re sorry to be the ones to say it but there is not one single, simple method. Consider your target audience - what are the business goals? What are your competitors doing? In most cases, you’re likely to find that your competitors are doing a lot of work behind the scenes to secure a successful following for their brand – social media and content creation to name just a few.
“Digital marketing just isn’t for me”
You may think that your industry wouldn’t benefit from digital marketing but the truth is, digital marketing is for everyone. From retirement properties to front-line video surveillance, charity volunteering projects to global architectural design – all areas of business can benefit from a well-structured marketing strategy. Whether it’s focusing on SEO or PPC, expanding your online presence and allowing your business to be found by new potential clients all over the world… the opportunities are limitless.
“Social media isn’t important”
Whilst social media may seem time consuming and daunting to some, it has never been more important for brands to get up to speed with social. By 2020, 40% of all consumers will be born in the years 1995-2000, commonly known as Generation Z. This is a generation who own an average of 5 devices each. Having always had the internet readily available to them, they are a generation of research – searching for the best value and the best user experience. Studies have shown that Generation Z use social media for up to 7 hours per day and it is a commonly used way of communicating with brands. As such, it has never been more important to stay on top of social media trends, reach out and engage your customers via platforms such as Facebook, Twitter and Instagram.
“There’s no way of measuring the return on the investment (ROI)”
At Fingo, we use a number of tools to measure the effectiveness of marketing strategy. With so many forms of software available for free through Google, it has never been easier for businesses to see the data from their websites, blogs and social media pages. They not only allow you to see who is visiting your site but it also allows you to highlight areas of improvement and measure growth over set periods of time. In fact, compared to billboard campaigns and print advertising, digital marketing is a far easier way of measuring whether your actions are resulting in direct traffic to your website and conversions.
“All content is good content”
Content creation is a key element when looking to expand and raise awareness of your brand. It allows for traffic to be brought in from social media and encourages new potential customers to share and like your product. However, you want it to not only attract engagement but also appeal to the right demographic. Your content could be very well written but if the message does not get across to your readers, you’re unlikely to turn that view in to a conversation. Consider who you are writing to, what you want to achieve from it and whether it is what you, yourself, would look for in a piece of content to maximise its success. Keep it relevant to your business, original and unique and offer calls to action.
If you’d like to learn more about how digital marketing, content strategy or SEM can work for your business, contact us via our enquiries page or email us at firstname.lastname@example.org or drop us a line on 01372 749200.