OPTIMISING RESULTS IN THE

UK E-commerce & Retail Sector

For e-commerce and retail brands looking to accelerate growth, we deliver performance through tailored digital strategies. From optimising online visibility to driving sales and customer loyalty, we create integrated full-funnel approaches that help you scale consistently, profitably and powerfully.

THE DECORATIVE ANTIQUES & TEXTILE FAIR

Driving Visibility for a New Marketplace Launch

The Decorative Antiques & Textile Fair, renowned for hosting three annual fairs in Battersea Park, London, partnered with Fingo to support the launch of their new online marketplace. We delivered a comprehensive digital strategy that combined SEO, multi-platform advertising, and website development. This included optimising site structure, enriching keyword content, and launching targeted campaigns across Meta, Google, and YouTube to build awareness, boost ticket sales, and drive traffic. The integrated approach strengthened brand visibility and ensured engagement for both the fairs and the new marketplace.

66%

Higher conversion rate than industry benchmark

50%

Of all ticket traffic generated by digital advertising

CORNEY & BARROW

A Tailored Strategy to Maximise Return on Advertising Spend

Corney & Barrow, a leading UK wine retailer, approached Fingo to safeguard its digital dominance during the surge in online wine purchasing. We designed a tailored PMax Paid Search multi-campaign that leveraged audience segmentation, dayparting, and in-depth customer analysis. By refining targeting, optimising budget allocation, and aligning activity with sales cycles, we maximised Return on Ad Spend while boosting average order value. The integrated strategy captured new customers, reinforced loyalty, and maintained Corney & Barrow’s position as a market leader.

86%

Increase in average order value

37%

Higher increase in revenue than goal

CHALLENGE FENCING

Performance Marketing to Drive Online Sales

Challenge Fencing, a trusted fencing and landscaping merchant, partnered with Fingo to grow online sales. We launched postcode-targeted Performance Max campaigns, strategically allocating budgets across branches, brand, and product categories, all supported by various layers of search campaigns. Complementary Meta campaigns boosted awareness and capitalised on seasonal demand, strengthening brand recognition while encouraging conversions. The combined strategy delivered meaningful growth in online sales, expanding Challenge Fencing’s reach within its core regions.

13:1

Return on advertising spend

37%

Lower CPC than industry benchmark

ELEPHANT ATTA

Expanding Reach with a Heritage Brand

Elephant Atta, a heritage South Asian spice brand, engaged Fingo to launch its first D2C campaign and widen audience reach. We developed a multimedia, multi-channel strategy with precise targeting of British South Asian audiences and new migrant demographics. Always On activity was elevated during key cultural moments such as Ramadan and Diwali through impactful video campaigns, amplified by offline channels. Within the first 6 months, the campaign reached over 3.7M people, strengthening brand equity and future-proofing Elephant Atta against rising competition.

213%

Above video view RAE industry benchmark

81%

Lower CPM than industry benchmark

If you have a project or campaign you’d like to discuss, we’d love to hear from you.

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