Author: Lizzie Connick

  • Biddable Monthly Industry Update

    This month’s update highlights key changes across Google Ads and Meta that affect how ads are created, delivered and measured. The focus is on clearer pricing rules, new creative formats, shifts in user behaviour signals and new systems that decide which ads people see.

  • Paid Advertising Industry Update

    Industry Updates This month’s paid advertising update covers key developments from Google Ads, from quiet pricing changes to smarter AI reporting and the return of local card-based ads. These shifts continue to blend automation, AI visibility, and local presence, shaping how brands compete and connect with customers. How to read this blog Each section includes:…