Author: Marissa Freeman

  • The Dark Danger of Using Broad Keywords in Google Ads

    Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…

  • How To Fall Back In Love With Facebook Instant Experience Ads

    Fingo talks about the innovative thinking that ensures Facebook Instant Experiences can be part of your Social Media marketing strategy, no matter what your sector. It’s no secret that the use of Facebook Instant Experiences can be hit or miss depending on the sector. E-commerce has benefited widely from Instant Experiences – a dynamic ad…