Objective
Lagoon Pools came to us with a clear goal. They wanted to improve their online presence and start generating more of the right kind of leads. As specialists in building high-end swimming pools, they deliver exceptional work, but their website and digital marketing didn’t reflect the quality of what they do. They needed a team who understood their industry, took the time to understand their business, and could build a strategy that delivered.
Approach
We began with a complete rebrand and a new website that focused on clarity, usability, and performance. From the logo and visual identity to the structure of the site and the messaging throughout, everything was designed to help Lagoon Pools stand out and connect with the right audience. It wasn’t just about looking better online. It was about making every visit more meaningful and more likely to convert.
Alongside the site, we launched a highly targeted Google Ads campaign focused on areas with the right audience profile. The strategy was built to attract high-intent users in the locations Lagoon Pools wanted to grow. With a clear message, strong creative, and smart targeting, we created a joined-up experience that drove real business growth from day one.
Results
7:1
Return on advertising spend
Click Through Rate
181%
Higher than industry average
ROAS
75%
Above Google ad Benchmark
Our collaboration with Fingo has been a smooth process and they have invested the effort to comprehend our business requirements and nurtured a genuine sense of trust and partnership. Fingo has proven to be a reliable agency partner, making a positive impact on our business and helping us achieve our goal of winning new business.
Lorenzo Favata
MD, Lagoon Pools
RESULTS OVERVIEW
From Online Refresh to Real-World Revenue
Since launching their new brand and website, Lagoon Pools now have a digital presence that works as hard as they do. The refreshed design and clear messaging have made it easier for potential customers to explore their services and understand the quality of what they offer. The business feels more credible, more premium, and more aligned with the level of craftsmanship they’re known for.
The site isn’t just more polished – it’s more purposeful. Every part of the journey has been designed to guide users towards enquiry, whether they’re browsing on mobile or desktop. The combination of strong visuals, optimised content and intuitive structure has led to longer visits, better engagement and, most importantly, more conversions.
