-
Biddable Industry Update
March Updates Paid media is moving further into AI-led execution. Platforms are shifting how ads are delivered, how users search, and how campaigns are managed. Two clear changes stand out this month. First, search behaviour is changing as AI becomes…
-
Global Conflict, Local Consequences.
What Escalation in the Middle East Means for UK Property, Energy and Financial Markets and How Marketing Strategy Needs to Respond The recent escalation in the Middle East has dominated headlines, with much of the focus on political developments and…
-
Biddable Monthly Industry Update
What February’s Changes Mean for Your Paid Strategy Paid performance is getting harder to predict. February made that clear. Platforms are changing where ads show, how users interact with them, and how traffic reaches your campaigns. You can see performance…
-
Biddable Monthly Industry Update
What January’s Changes Mean for Your Brand January brought a series of platform updates that signal where paid media is heading in 2026: closer links between brand exposure and measurable sales, heavier use of automation and AI, and better tools…
-
SEO & AI Industry Update
What January’s Changes Mean for Your Brand January reinforced a clear pattern. AI-led discovery is becoming a productised infrastructure, not a novelty, and that changes what “visibility” means for brands. AI shopping capabilities are expanding across major platforms Impacts for…
-
Always-On Analytics: Why ‘Set and Forget’ Tracking Is Holding High-Growth Brands Back
Most brands believe their website analytics are done. Tracking was set up once, dashboards exist, and reports still land in inboxes each month, so everything must be fine. Right? Wrong…
-
SEO & AI Industry Update
December Industry Update December exposed the pressure points in modern search. Rankings shifted as Google completed its core update and confirmed that smaller, unannounced updates now run constantly. At the same time, AI Mode accelerated. More answers, more decisions, and…
-
Biddable Monthly Industry Update
December Update This update explains what shifted, where performance risk is rising, and what actions protect spending. If your biddable strategy relies on static setups or loose conversion goals, these changes show why results can move fast and without warning.…
-
Webinar Recording & Insights: Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI Era
Webinar Recording & Insights In our recent Digital Doctors’ webinar, Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI Era, we explored how search has evolved from a ranking-based system into an answer-led experience,…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
