Objective
London Square, a leading property developer in London, wanted to establish a strong online presence that reflected the quality and sophistication of their residential developments. The goal was clear: create a digital hub that showcased their portfolio, drove enquiries, and supported sales efforts across multiple developments, while also increasing awareness of their Nine Elms project through targeted video campaigns.
Approach
We started by putting ourselves in the shoes of prospective buyers. Every interaction with the website had to feel effortless yet premium. This led to a fully responsive, visually rich website that combined clean design with intuitive functionality. Interactive development maps, high-resolution imagery, and in-depth property details allowed visitors to explore each project as if they were walking through it in person. At the same time, SEO best practices were baked in from the start, ensuring the site could be easily discovered by those actively searching for London homes.
To complement the website, we designed a YouTube awareness campaign for Nine Elms. Multiple video formats, 6, 15, and 30 seconds, were crafted to test engagement and optimise performance. The shorter formats were prioritised for maximum impact, while precise audience targeting and ongoing optimisation ensured that every view reached a potential buyer. By combining immersive digital experiences with data-driven video outreach, we connected the brand with the right audience at the right moment.
RESULTS OVERVIEW
Brought to Life Online
The strategy successfully brought London Square’s brand and developments to life online. The website provided a central hub where visitors could explore projects in detail, while the YouTube campaign increased awareness and engagement for Nine Elms among a highly targeted audience. Together, these efforts strengthened London Square’s digital footprint, attracted the right prospects, and translated interest into measurable enquiries, reinforcing the brand’s position in London’s competitive property market.
