Objective
When the pandemic shifted wine purchases online, Corney and Barrow, a leading UK wine retailer, needed a digital strategy that would protect their market position and deliver strong, measurable results. The goal was clear: maintain leadership in the online wine market, maximise return on ad spend (ROAS), and attract high-value customers in a competitive landscape.
Approach
The strategy began with a single focus, connecting Corney and Barrow with the right buyers at the right time. We designed a tailored Performance Max e-commerce campaign, optimising every element to drive efficiency and results. Audience segmentation was key, customers were grouped by purchase history and location, ensuring ads reached those most likely to engage. Dayparting optimised ad spend throughout the month, allocating budget where and when it would deliver the greatest impact.
Continuous customer analysis allowed us to refine targeting and messaging in real time, aligning the campaign with sales priorities and seasonal peaks. By integrating brand, search, and shopping objectives under a unified strategy, the campaign focused on boosting average order value, attracting new customers, and maximising ROAS. Every adjustment and optimisation was driven by data, creating a performance-focused strategy that reinforced Corney and Barrow’s leadership in the online wine market.
Results
6:1
return on advertising spend
86%
increase in average order value
20%
online revenue from PMAX
RESULTS OVERVIEW
Performance, Precision, and Insight
The strategy strengthened Corney and Barrow’s digital presence while delivering measurable business outcomes. Audience-focused targeting and optimised ad spend ensured campaigns reached high-value customers efficiently. By blending performance, precision, and insight, the approach maximised ROAS, increased order value, and safeguarded the brand’s position as a leading UK wine retailer in an increasingly competitive e-commerce environment.
