Prism: Our Answer to the AI Visibility Problem

At Fingo, we’ve always helped brands succeed through digital innovation and anticipating the next wave of change. Today, that wave is AI-driven search, visibility, and discoverability.

AI means that how people search has changed more dramatically than ever since the move to mobile. People no longer just “Google it.” They now turn to AI assistants like ChatGPT, Gemini, Claude, and Perplexity for recommendations, insights, and answers. 

On top of that, Google’s AI experiences drive less traffic to websites, but that traffic is more informed and higher-intent. In fact, by 2027, 90% of adults are expected to use AI as their primary search tool. And these AI-driven visitors convert up to x4 times more than traditional search traffic; they arrive informed, confident, and ready to act.

This shift has created a new visibility problem: if your brand isn’t being cited, referenced, or recommended in AI-generated results, it’s simply not being considered. Worse, your story could be rewritten without your knowledge as AI learns from everything on the wider web and can misconnect your brand, misrepresenting your tone and values. 

This is the AI visibility gap. And it’s exactly what Prism was built to solve.

Introducing Prism — Fingo’s AI Visibility Service

Prism by Fingo is a cutting-edge, innovative Search & Visibility solution, a strategic program designed to show you exactly how your brand appears across AI search and what to do about it.

It unites SEO, AI Optimisation (AIO), and Local (Brand Trust) into a single, strategic framework, revealing how search engines, AI assistants, and large language models currently see your brand.

Through Prism, we:

• Track your AI visibility: See when, where, and how your brand is being cited across ChatGPT, Gemini, Perplexity, Claude, and more.
• Analyse sentiment and accuracy: Understand how AI describes you through tone, reliability, and factual precision.
• Benchmark competitors: See who’s being mentioned and how they’re shaping your market narrative.
• Identify visibility gaps: Discover the prompts, topics, and questions where you’re absent and where your competitors are winning.
• Optimise your authority: Translate insight into strategy by refining PR, SEO, and content signals to make your brand learnable, citable, and trusted by AI.
• Monitor Shopping & Local Visibility: Track product-level mentions and map-pack performance to stay visible in commercial and regional results.

Why Prism Matters

AI is now deciding what brands the world sees.

It’s defining authority, trust, and relevance faster than search rankings ever did. But most brands are still only playing by old SEO rules, chasing page-one positions while missing the AI layer that now drives discovery.

Without visibility across AI, you face:

• Lost authority — if AI isn’t citing you, you don’t exist in the new search economy.
• Distorted narratives — if AI doesn’t understand your brand, it could misrepresent your expertise or values.
• Reputation blind spots — misinformation can circulate before you even know it.
• Competitive silence — your rivals are already being mentioned where you’re not.

Prism solves this, giving you visibility, control, and direction in an AI-first world.

Built by Fingo. Designed for the Next Era of Search.

At Fingo, we’ve always helped brands master discoverability. From technical SEO to digital strategy, we’ve helped clients become visible, trusted, and found.

Prism is the next evolution of that mission, a visibility service built for the AI era, where authority isn’t just ranked, it’s referenced.

Through Prism, we turn visibility data into a full strategic programme:

• Audit & Benchmark your AI and search visibility.
• Strategise & Execute with SEO-integrated targeted optimisation and content expansion.
• Amplify & Adapt through ongoing monitoring, reputation control, and brand amplification.

It’s a done-with-you intelligence service, powered by data, driven by experts, and focused on results.

The First-Mover Advantage

AI search is already reshaping how audiences discover, evaluate, and buy. Brands that act now will own the conversation; those that don’t will fade from it.

Prism gives you that first-mover advantage:

• Stay visible as AI reshapes the search landscape.
• Stay accurate as models learn and evolve.
• Stay in control of your narrative, everywhere your brand appears.

Your ability to be visible to AI is existential.

See What AI Sees. With Prism.

Prism by Fingo reveals where your brand stands in the AI ecosystem and helps you take control of how AI sees, cites, and sells your story.

Because when visibility defines authority, you can’t afford to be invisible.

Discover how Prism measures your brand’s visibility across AI. Email us today at hello@fingo.co.uk