Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI-era

The Digital Doctor’s Webinar

Date: 18th December
Time: 11am
Platform: Microsoft Teams

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Search is shifting fast. AI tools now influence what users see first, how they compare products, and which brands they perceive as credible from the start. Rankings still matter, but they no longer guarantee the attention they once did. 

The real competition is happening within AI summaries that sit above the Google search results, or within LLMs like ChatGPT. 50% of all Google search results use an AI overview, and they appear in 90% of all information-based search queries. By 2027, 90% of users will search via AI.

If your brand is not appearing in AI, your online visibility is shrinking fast.

This session gives you clear direction on what has changed and how to protect your visibility.

What You Will Learn

How search has changed

You will learn how AI summaries and AI assistants now shape early visibility, how user expectations have shifted, and why search is no longer a single-channel journey.

The risk of AI invisibility

You will learn what happens when you are not mentioned, when your description is wrong or when competitors appear in answers that should include you. You will see how this affects trust, authority and early consideration.

How AI visibility is built and how to influence it

You will learn the signals that shape AI visibility, from clear content and structured data to reviews, external authority and local presence. You will see which signals matter most and which ones you can improve quickly.

Why fixing AI visibility requires a system, not more tactics

You will learn why traditional SEO alone cannot fix the problem. You will see why PR, content, technical clarity, sentiment and local signals need to work together to influence what AI says about your brand.

The future of visibility in an AI-first world

You will learn how user behaviour is changing, how research journeys are becoming shorter and how AI will shape the first stage of decision making. You will see why early action protects your authority for the long term.

How Prism turns visibility into action.

You will learn how Prism, our AI visibility solution, tracks citations, sentiment, accuracy, and competitor movement, and how these insights guide improvements in content, structure, and authority signals.

Meet The Speakers

David Urry
David is Fingo’s Head of Operations and lead SEO strategist. With over 15 years in marketing and 14 years at Fingo, he guides how brands strengthen visibility and trust across changing search environments.

Marissa Freeman
Marissa is Fingo’s Head of Commercial Success. With 20 years of marketing experience, she helps brands connect digital performance with commercial results. She brings clarity to complex shifts and turns them into practical next steps.

Who Should Attend

• Marketing directors that need a clear view of how AI is changing visibility and how it affects brand performance.
• CMOs who want evidence to guide investment in search, content, and AI readiness.
• Digital leads who manage SEO, analytics, or content teams and need a practical way to track visibility across AI tools.
• Brand and comms teams who shape messaging, positioning, and trust signals.
• Content specialists who create pages, articles, and resources that influence how AI models understand a brand.
• Performance and growth teams that rely on early visibility to drive pipeline and revenue.
• Business leaders who want to avoid being overlooked or misrepresented as AI begins to shape customer research.

If you want a clear understanding of how search has evolved and how AI visibility impacts your brand, this webinar provides the insight and direction you need.

We look forward to seeing you there!

Register Now