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June 2026 SEO & AIO Industry Update
June Brought Stronger Evidence For Where Search Is Heading Over the past few months we’ve explored how AI is becoming part of modern search, how visibility is extending beyond traditional website clicks, and why reporting those changes has become increasingly complex. June didn’t fundamentally change that direction. Instead, it provided some of the clearest evidence…
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May 2026 SEO & AIO Industry Update
What May’s Changes Mean for Your Visibility May showed further signs that AI search is becoming a more mature part of the discovery journey. The story is no longer only about AI summaries reducing clicks. Google, ChatGPT and Microsoft are also making AI-led results more visible, more link-led and, in some cases, more measurable. That…
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Webinar Recording & Insights: Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI Era
Webinar Recording & Insights In our recent Digital Doctors’ webinar, Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI Era, we explored how search has evolved from a ranking-based system into an answer-led experience, and what that shift means for marketers responsible for visibility, performance and decision-making. This session…
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SEO for AI: Keep Calm and Stick to the Fundamentals
There’s been a surge in speculation about how AI is transforming the world, our lives, our work, and, crucially, organic search. Just a couple of weeks ago, we wrote about the legal battle between Google and OpenAI, a messy tug-of-war over default apps and market dominance.
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The March Google Core Update and How It Affects Your Business
You have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let’s look at the most recent core update and how it is impacting your business via your website ranking.
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Using Performance SEO to Capitalise on Your Healthy Website
At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better: 1. Say it out loud At its core,…
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Effective Remarketing – What to Consider on Your Second Chance at a Conversion
Latest studies are indicating that roughly 98% of first-time visitors to your website won’t convert. Of that 98, the vast majority may not even remember visiting your website in the first place. So how do you deal with this? What are the options other than giving up and forgetting about 98% of your total audience?…
