-
·
AI Is Inevitable, Duh! The Evolution of Technology
Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal changes have not been devoid of apprehension, fear and hesitation regarding how they will affect…
-
·
Making Every Website Visit Count: Cost-Effective Website Optimisation Tips
Following our webinar on Making Every Website Visit Count: Your Cost-Effective Website Revamp, we’re excited to share some actionable takeaways to help you optimise your website effectively in-house. If you missed the live webinar, want to revisit the strategies discussed, or wish to review the Q&A breakdown, you can catch up here. Optimising your website not only…
-
·
AI and the Chocolate Factory
Artificial intelligence (AI) has recently emerged as a powerful marketing tool, offering businesses valuable insights and capabilities to engage with their audience more effectively.
-
·
Consent Mode and Cookie Banners… What’s It All About?
Cookie Compliance and Consent Mode In recent news, major tech players like Google and Meta have been fined substantially due to non-compliant consent cookies. Google faced a staggering €150 million penalty, while Meta platforms received a €60 million fine for breaching compliance regulations. As a result of these fines, Google has introduced a hard deadline…
-
·
Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs) and other AI techniques can now create visuals with just a few instructions inputted by…
-
·
OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the metric that reveals the magic happening behind your campaigns. For every pound you invest, ROAS…
-
·
5 Red Flags Telling You It May Be Time to Consider a Change in Your Digital Agency
These days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals – and yet you can find yourself running through a string of bad dates where you get stood up, ghosted……
-
·
Let us in! Why your Marketing Agency Needs Access
Has Fingo asked for access to your website code, CRM and digital platforms? We understand how daunting this can be, however gaining insight into the back end of your systems is crucial so that we can scope effectively and do all the great things you would like us to do. By understanding code, digital…
