-
·
Canonical Tags – Digital Dictionary #1
What is Canonicalisation? Canonicalisation refers to choosing a preferred single dominant URL for your page, sending authoritative signals to the preferred page you’d like to show in Google. Why are Canonical Tags Important? Canonicalisation fixes problems related to multiple versions of a single piece of writing, which is often an entire webpage that appears in…
-
·
Digital Health Check: How Fast is your site?
As part of our digital health campaign, Fingo are exploring a variety of tools designed to kick start your digital well-being in 2017. In this installment, we explore the importance of Page Speed and some simple (and not so simple) steps you can take to ensure your website is performing to its full potential. What…
-
·
5 Unfortunate myths in Digital Marketing
“Our Website Should be Enough” In some respects, this is correct. It’s all very well having a beautiful design and building a website is certainly a foot in the right direction when it comes to your online presence. However, having a website alone is not enough to get your brand or business recognised. When considering…
-
·
14 Things to Consider When Building A New Website
We’ve been designing digital environments for a long time and following an effective project process is absolutely critical. Below, we thought we’d share a few points to look out for when embarking on a new website project. 1. Have you identified the goals of your redesign? How will you measure its success? 2. Make sure…