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SEO & AI Industry Update
November Update Search moved again in November. Google pushed harder into AI-led results, expanded answer-style summaries at the top of results pages, and caused some visible ranking swings as those systems were tuned in real-time search. For most people, this still feels like “using Google as normal”. In practice, more of the early journey now…
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The Changes in User Behaviour for Search
How AI Has Shaped Search Behaviour For more than 20 years, Google has dictated how people discover information online. But that behaviour is changing fast. AI (overviews, large language models (LLMs), and conversational tools) are redefining how people ask questions, interpret answers, and make decisions. Google still dominates discovery, but the way users engage with…
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SEO & AI Monthly Industry Update
Search continues to change fast. Google’s AI Overviews are reshaping visibility, businesses are racing to invest in AI SEO, and large language models are starting to influence conversions and commerce directly. Here’s what you need to know this month.
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SEO & AI Update: What Every Brand Needs to Know Right Now
This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation…
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AI Is Inevitable, Duh! The Evolution of Technology
Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal changes have not been devoid of apprehension, fear and hesitation regarding how they will affect…
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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
