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Google vs OpenAI: The Battle That’s Rewriting How the Internet Works
Google didn’t just create the world’s most used search engine; it built a system that influenced how websites are built, products are found, and businesses communicate online. It became the invisible (and iconically visible) layer between every question and every answer.
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How We Drive Measurable Results in the Asset Management & Financial Sector
For marketing leads in the financial services sector, you know marketing isn’t just about generating clicks, it’s about building trust. A single misstep in compliance can erode your credibility, and failing to engage your niche audience can leave your brand behind.
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Strategic Insights for Property Marketing Leaders
At Fingo, we help our clients stay ahead by aligning our expertise with evolving market demands and I’d like to explain the three key market shifts, the strategic responses they necessitate, and how we are proactively supporting our clients through these transitions.
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Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process
Labour’s pledge to build 1.5 million homes in five years, coupled with the rise of hybrid working models across the UK, has fueled fierce competition in the property and construction sectors.
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Marketing Challenges for Construction, Manufacturing and Engineering Firms
With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.
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The Rise of AI – A Silent Revolution With Loud Impacts
In the first part of our AI series, AI Is Inevitable, Duh! The Evolution of Technology, we explored how technological revolutions – from the Industrial Revolution to the Digital Age – have shaped society, transforming how we live, work, and connect.
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AI Is Inevitable, Duh! The Evolution of Technology
Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal changes have not been devoid of apprehension, fear and hesitation regarding how they will affect…
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The Ultimate Enemies to Allies Trope – Meta & TikTok
Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However, relying on Meta alone to drive digital reach is no longer enough in today’s oversaturated…
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Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube, Google Discover, Gmail, Google Display Network, and Search- transcends the concept of separate tools. The…
