-
·
Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube, Google Discover, Gmail, Google Display Network, and Search- transcends the concept of separate tools. The…
-
·
The Critical Need for Consent Mode in Modern Marketing
Marissa Freeman, Director of Client Success, brings you July’s Director’s Digest, which delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Four years ago, in September 2020, Google unveiled a groundbreaking tool designed to revolutionise how websites handle user consent and data…
-
·
Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
-
·
The March Google Core Update and How It Affects Your Business
You have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let’s look at the most recent core update and how it is impacting your business via your website ranking.
-
·
AI and the Chocolate Factory
Artificial intelligence (AI) has recently emerged as a powerful marketing tool, offering businesses valuable insights and capabilities to engage with their audience more effectively.
-
·
Consent Mode and Cookie Banners… What’s It All About?
Cookie Compliance and Consent Mode In recent news, major tech players like Google and Meta have been fined substantially due to non-compliant consent cookies. Google faced a staggering €150 million penalty, while Meta platforms received a €60 million fine for breaching compliance regulations. As a result of these fines, Google has introduced a hard deadline…
-
·
Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs) and other AI techniques can now create visuals with just a few instructions inputted by…
-
·
Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
