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Marketing Challenges for Construction, Manufacturing and Engineering Firms
With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.
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AI Is Inevitable, Duh! The Evolution of Technology
Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal changes have not been devoid of apprehension, fear and hesitation regarding how they will affect…
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What’s Going on Between WordPress and WP Engine? And What It Means for Your Business
Do you have a website hosted by WP Engine, or was your website built using WordPress? If so, your website could be at serious risk, and you need to act fast. Ongoing developments may affect your site’s security, functionality, and performance, so it’s crucial to stay informed and take action now. Email us at marketing@fingo.co.uk to protect…
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The Ultimate Enemies to Allies Trope – Meta & TikTok
Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However, relying on Meta alone to drive digital reach is no longer enough in today’s oversaturated…
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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
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Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube, Google Discover, Gmail, Google Display Network, and Search- transcends the concept of separate tools. The…
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The Critical Need for Consent Mode in Modern Marketing
Marissa Freeman, Director of Client Success, brings you July’s Director’s Digest, which delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Four years ago, in September 2020, Google unveiled a groundbreaking tool designed to revolutionise how websites handle user consent and data…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
