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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
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The Rapid Acceleration of Digital Strategy: Post-pandemic Insight for Marketing Leaders
You are not alone if the pandemic shook your sales and marketing strategy. The overnight redesigning, strategising, reactive planning and tactical execution demonstrated by marketing teams was impressive and, as it turns out, permanent. An explosive report by a new McKinsey Global Survey demonstrated that, in response to the pandemic, there was a radical acceleration of the…
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Explore the Relationship Between Affordability and Great Website Build
Fingo has been in the fortunate position of helping hundreds of leading brands and businesses to design and develop new company websites. When our clients shop around, we notice that some agencies’ website costs are typically higher than those of freelancers or development-only agencies. This blog will help you to understand: The High-Performance Website “A website…
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OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the metric that reveals the magic happening behind your campaigns. For every pound you invest, ROAS…
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5 Red Flags Telling You It May Be Time to Consider a Change in Your Digital Agency
These days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals – and yet you can find yourself running through a string of bad dates where you get stood up, ghosted……
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Let us in! Why your Marketing Agency Needs Access
Has Fingo asked for access to your website code, CRM and digital platforms? We understand how daunting this can be, however gaining insight into the back end of your systems is crucial so that we can scope effectively and do all the great things you would like us to do. By understanding code, digital…
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Using Performance SEO to Capitalise on Your Healthy Website
At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to significantly increase a website’s ability to climb to the top of the SERPs (Search Engine…
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Your Google Rank Is Changing – Here Is Why!
Google updating their algorithm is not actually big news. In fact, by the time you finish reading this, they may have already done it again. The algorithm changes on a daily basis and is done in order to give users the best experience, serving the most valuable content and ensuring that users are given the…
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You Can’t Sell Anything From A Slow, Confusing Website
A fast, attractive and easy to use website will deliver more sales, more profits and reinforce a stronger brand identity for your business. The opposite is also true. Pages that take ages to load, links that don’t go anywhere, and a frustrating and confusing experience for visitors will cost you sales and harm your brand.…
