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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is Ego Bait Used? By appealing to a target user’s ego, a content creator may be…
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Disavow – Digital Dictionary #2
What is the Google Disavow Tool? Introduced in 2012, disavow is a tool that enables you to ask Google to not count specific links that point to your site. Why is the Google Disavow Tool Important? It’s no secret that Google’s algorithms are constantly evolving. As such, it’s more important than ever to do regular…
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Canonical Tags – Digital Dictionary #1
What is Canonicalisation? Canonicalisation refers to choosing a preferred single dominant URL for your page, sending authoritative signals to the preferred page you’d like to show in Google. Why are Canonical Tags Important? Canonicalisation fixes problems related to multiple versions of a single piece of writing, which is often an entire webpage that appears in…
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Google Premier Partner agencies. How, what, and why?
Fingo has been a member of Google’s agency partnership programme since its beginnings in 2015. Being a premier partner agency is a top accolade for digital marketing agencies. What is Google Premier Partnership Status? Premier status is formal recognition from Google of Fingo’s dedication to digital. We’re all about helping our clients stay competitive through developing…
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Key Digital Marketing Trends for 2017
OA New Year means a new start and the digital marketing world is no exception. Before starting a clean slate, it’s always helpful to revisit your current digital marketing strategies and the role they play in achieving your marketing goals. Here are some key, unavoidable trends for getting ahead in 2017… 1. Mobile-First Recent studies…
