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Making Every Website Visit Count: Cost-Effective Website Optimisation Tips
Following our webinar on Making Every Website Visit Count: Your Cost-Effective Website Revamp, we’re excited to share some actionable takeaways to help you optimise your website effectively in-house. If you missed the live webinar, want to revisit the strategies discussed, or wish to review the Q&A breakdown, you can catch up here. Optimising your website not only…
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Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs) and other AI techniques can now create visuals with just a few instructions inputted by…
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Extend your reach through Video Marketing
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands video and these platforms are encouraging users to give it to them. Video marketing is…
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Micro-Moments: Part 3 – Designing Websites for Micro-Moments
“Today’s battle for hearts, minds and dollars is won (or lost) in Micro-Moments” – Google. In recent years, the rise of mobile has seen a fundamental shift in the way people consume media. People are constantly interacting with brands from shopping online to liking a Facebook page. Daily sessions used to consist of predictable user…
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Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started to expect immediate responses in the moment they want to ‘know’, ‘go’, ‘do’ and ‘buy’.…
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Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no signs of changing. According to a 2018 study by Ofcom, 40% of adults in the…
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5 Ways Animation Can Improve Your Website
When you think of animation, you might think of cartoon drawings. However, when it comes to website design, CSS animation is just one of the methods when executed well, that can be a powerful addition to help engage a visitor. Here’s how animation can be used to improve your website and user experience… 1. Engage…
