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What is a Headless CMS? (Pros and Cons Explained)
Should You Lose Your Head Over a Headless CMS? Any digital agency worth their salt will tell you that a CMS, or content management system, is a must-have for authoring content. Recently, developers and content creators alike have dreamed of a faster, more innovative take on traditional content management. Fingo has increasingly responded to client…
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How user experience is changing with COVID-19
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour—a renewed…
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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a strong focus on Paid Search and Google’s core belief was the agencies will need to…
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Progressive Web Apps – What they are and how they can help your brand
A little while ago, we wrote a series of articles looking at Micro-moments and how successful brands will have to begin catering to users who experience these micro-moments: ‘Micro-Moments are when consumers reach for their smartphones in a moment of intent when they want or need something at that very moment.’ A little hypothetical: walking…
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Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency, we are committed to using the best tools available and find GTmetrix provides more consistent…
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Top 10 Reasons why Google Tag Manager is Essential for Digital Marketing
If you’re here, you probably already have a decent idea of what Google Tag Manager is and how powerful a tool it can be. But for those who don’t, Google Tag Manager (GTM) is a tool which is totally free of charge, and enables you to manage tags and tracking codes on your site without…
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Digital Health Check #2: The Importance of Mobile Friendliness
With 4 billion mobile phones in use globally, having a mobile-friendly website has never been more important. As well as visually improving the design, recent studies have shown that users prefer to use mobile as their primary browser. As such, it seems that mobile friendliness will not only improve the shopping experience for your potential…
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Digital Health Check: How Fast is your site?
As part of our digital health campaign, Fingo are exploring a variety of tools designed to kick start your digital well-being in 2017. In this installment, we explore the importance of Page Speed and some simple (and not so simple) steps you can take to ensure your website is performing to its full potential. What…
