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Here is Why Trying to Sell From a Compromised Website is Pointless
Our performance marketing work spans sectors and challenges, but the goal is always the same — to deliver results that matter. Explore more case studies to see how we’ve helped oWhen we talk about website development it’s usually all about opportunities. A fast, attractive and easy to use website will bring huge benefits to any…
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The Talented Website
Contemporary, high quality website design increasingly focuses on ‘user behaviour’, and scientific analysis of customer data. We call this User Experience (UX). But what does business investment in UX really mean from a revenue perspective? How does an investment on digital experience and user-centric design offer ROI to your marketing campaign planning? If you’re a…
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Three Business, Sales And Marketing Problems That Can Be Solved By Your Website
Where does our website fit? It’s a question many businesses ask when they look at their marketing and lead generation strategies. Websites are often neglected and unloved. Yet your website should be a key strategic marketing and lead generation asset. It should actively help you overcome three problems almost every business faces: ● …
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What is a Headless CMS? (Pros and Cons Explained)
Should You Lose Your Head Over a Headless CMS? Any digital agency worth their salt will tell you that a CMS, or content management system, is a must-have for authoring content. Recently, developers and content creators alike have dreamed of a faster, more innovative take on traditional content management. Fingo has increasingly responded to client…
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How user experience is changing with COVID-19
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour—a renewed…
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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a strong focus on Paid Search and Google’s core belief was the agencies will need to…
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Progressive Web Apps – What they are and how they can help your brand
A little while ago, we wrote a series of articles looking at Micro-moments and how successful brands will have to begin catering to users who experience these micro-moments: ‘Micro-Moments are when consumers reach for their smartphones in a moment of intent when they want or need something at that very moment.’ A little hypothetical: walking…
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Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency, we are committed to using the best tools available and find GTmetrix provides more consistent…
