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Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started to expect immediate responses in the moment they want to ‘know’, ‘go’, ‘do’ and ‘buy’.…
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Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no signs of changing. According to a 2018 study by Ofcom, 40% of adults in the…
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6 Internet Marketing Ideas for Charities & Google Grants
Most charitable organisations wish they could do more and so we have put together a few ideas to help with your online presence. If you are responsible for the marketing of a charity, you might be interested in some of these low cost internet marketing techniques to achieve your goals. Here’s 6 useful tips on…
