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SEO & AI Update: What Every Brand Needs to Know Right Now
5-minute read. This update addresses the fast-changing search and AI landscape. From Google updates to AI-driven content and emerging platforms like Reddit, these developments can impact your brand’s visibility, traffic, and reputation. Here’s what this means: How to read this blog:Each section includes: ChatGPT Traffic Declines, But AI is Still Surging What’s happening: In August,…
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SEO and Paid Search, Two Sides of the Same Coin
SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question. I’ve seen countless businesses treat SEO and paid search as separate entities or rely exclusively…
