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Ginny

Ginny

#Digital#News#Agencies#Website design#Digital Strategy#User Experience

AI and the Chocolate Factory

In the ongoing battle between humans and robots, or in the marketing world, humans vs AI, it seems the score might be 1-0 in favour of humans. The Willy Wonka Experience in Glasgow, marketed solely using AI, left customers outraged and demanding refunds when the events reality fell far short of the promises made by the AI-driven marketing campaign, resulting in damage to the brand's reputation. This situation clearly highlights one thing: authenticity in marketing matters. AI can be a useful tool to crunch numbers, but when it comes to creativity, it's probably best to leave it to the humans to create content that actually resonates with both your brand and your customers.

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Ginny

Ginny

#Social Media#Paid Social#Digital#Performance Creative#Performance Marketing#Growth Driven Design#Website design#Digital Strategy

Google Knows You’re Cheating!

... With your creative imagery. The development and use of AI have revolutionised the creative industry, allowing users to generate images and content effortlessly. However, as AI-generated images have become bountiful and more mainstream, so have the concerns about authenticity and the potential for misuse. This blog dives into the problems with AI-generated images and why expertly designed, unique creatives tailored to your brand are crucial for authenticity, consistency and Google rankings.

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Marissa Freeman

Marissa Freeman

Luke Jennings

Luke Jennings

#Website design#Website Development#Performance Websites

What is a Headless CMS? (Pros and Cons Explained)

Fingo has increasingly responded to client queries about the Headless CMS and we have seen its rise in popularity. But while the hype around Headless CMS is real, you might want to step back and see if it's really for you. Here, Fingo discusses the pros and cons of a Headless CMS and compares it to its traditional architecture so you can have an informed choice and provide your readers a greater digital experience. 

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