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Your Business Wins When Website Development And SEO Work Together (In Harmony)
Website development and SEO are sometimes seen as separate disciplines. But this is really an outdated way of looking at things. When website development and SEO are aligned you can look forward to: ● Better search performance ● Higher conversion rates ● Fewer lost sales ● More revenue and better profitability Search engines aren’t what…
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Three Business, Sales And Marketing Problems That Can Be Solved By Your Website
Where does our website fit? It’s a question many businesses ask when they look at their marketing and lead generation strategies. Websites are often neglected and unloved. Yet your website should be a key strategic marketing and lead generation asset. It should actively help you overcome three problems almost every business faces: ● …
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What is a Headless CMS? (Pros and Cons Explained)
Should You Lose Your Head Over a Headless CMS? Any digital agency worth their salt will tell you that a CMS, or content management system, is a must-have for authoring content. Recently, developers and content creators alike have dreamed of a faster, more innovative take on traditional content management. Fingo has increasingly responded to client…
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Monitoring Web Trends in the Property Sector During COVID-19
Since the start of March this year, we have been monitoring a number of data sets to help us understand the extent the outbreak would have on online behaviour. With the outbreak causing a lockdown, industries that rely on close contact were directly hit. The property market, for example, would be one of these industries…
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How user experience is changing with COVID-19
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping for a return to ‘normality’ there is a notion towards a change in behaviour—a renewed…
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Progressive Web Apps – What they are and how they can help your brand
A little while ago, we wrote a series of articles looking at Micro-moments and how successful brands will have to begin catering to users who experience these micro-moments: ‘Micro-Moments are when consumers reach for their smartphones in a moment of intent when they want or need something at that very moment.’ A little hypothetical: walking…
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Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency, we are committed to using the best tools available and find GTmetrix provides more consistent…
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Top 10 Reasons why Google Tag Manager is Essential for Digital Marketing
If you’re here, you probably already have a decent idea of what Google Tag Manager is and how powerful a tool it can be. But for those who don’t, Google Tag Manager (GTM) is a tool which is totally free of charge, and enables you to manage tags and tracking codes on your site without…
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Canonical Tags – Digital Dictionary #1
What is Canonicalisation? Canonicalisation refers to choosing a preferred single dominant URL for your page, sending authoritative signals to the preferred page you’d like to show in Google. Why are Canonical Tags Important? Canonicalisation fixes problems related to multiple versions of a single piece of writing, which is often an entire webpage that appears in…
