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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is…
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Disavow – Digital Dictionary #2
What is the Google Disavow Tool? Introduced in 2012, disavow is a tool that enables you to ask Google to not count specific links that point to your site. Why is the Google Disavow Tool Important? It’s no secret that…
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Canonical Tags – Digital Dictionary #1
What is Canonicalisation? Canonicalisation refers to choosing a preferred single dominant URL for your page, sending authoritative signals to the preferred page you’d like to show in Google. Why are Canonical Tags Important? Canonicalisation fixes problems related to multiple versions…
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4 Types of Influencers you should know about
What is an Influencer? An influencer is an individual (or group of individuals) that are perceived to have an authoritative voice in their art, industry or area of interest. At Fingo, we see Influencer marketing as a content creation partnership…
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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In…
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Google Premier Partner agencies. How, what, and why?
Fingo has been a member of Google’s agency partnership programme since its beginnings in 2015. Being a premier partner agency is a top accolade for digital marketing agencies. What is Google Premier Partnership Status? Premier status is formal recognition from Google…
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3 Hot Social Media tactics for Estate Agents
Social platforms essentially define the ‘see it now, do it now’ lives we lead. A social media presence for estate agents is essential but an effective social presence could be a game changer. Here are 3 new tactics you can use to…
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Digital Health Check #2: The Importance of Mobile Friendliness
With 4 billion mobile phones in use globally, having a mobile-friendly website has never been more important. As well as visually improving the design, recent studies have shown that users prefer to use mobile as their primary browser. As such,…
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Digital Health Check: How Fast is your site?
As part of our digital health campaign, Fingo are exploring a variety of tools designed to kick start your digital well-being in 2017. In this installment, we explore the importance of Page Speed and some simple (and not so simple)…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
