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Automation and the Future of Paid Marketing
In early December, Fingo were invited to attend a workshop hosted by Google at their London HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves. The theme of the day was…
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Micro-Moments: Part 3 – Designing Websites for Micro-Moments
“Today’s battle for hearts, minds and dollars is won (or lost) in Micro-Moments” – Google. In recent years, the rise of mobile has seen a fundamental shift in the way people consume media. People are constantly interacting with brands from…
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Fingo’s Latest ‘Challenge’
Through a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. As Merchants of quality garden products, sheds, decking and gates their main priority has always been to provide their customers…
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Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started…
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Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no…
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Top 10 Reasons why Google Tag Manager is Essential for Digital Marketing
If you’re here, you probably already have a decent idea of what Google Tag Manager is and how powerful a tool it can be. But for those who don’t, Google Tag Manager (GTM) is a tool which is totally free…
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Helping transform online UK Pension advice
The Pensions Advisory Service (TPAS) is an arms-length body of the Department for Work & Pensions that provides free information and guidance to the public on pension matters. The service is delivered by pension specialists through online channels and telephony.…
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Google’s Automation Expert Day
On Thursday 7th June, Shirley, Tom and Kyle from Fingo’s PPC team attended Google’s Automation Expert Day in London, hoping to become masters of automation solutions. The day consisted of an all day workshop which aimed to provide the highest…
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Top 10 Re-marketing Ideas that will Increase your Conversions
According to Google, at least 97% of first time visitors don’t convert and most of them will forget that they ever visited your site at all. Re-marketing allows you to keep reminding these visitors of your brand as well as…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
