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Helping transform online UK Pension advice
The Pensions Advisory Service (TPAS) is an arms-length body of the Department for Work & Pensions that provides free information and guidance to the public on pension matters. The service is delivered by pension specialists through online channels and telephony.…
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Google’s Automation Expert Day
On Thursday 7th June, Shirley, Tom and Kyle from Fingo’s PPC team attended Google’s Automation Expert Day in London, hoping to become masters of automation solutions. The day consisted of an all day workshop which aimed to provide the highest…
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Top 10 Re-marketing Ideas that will Increase your Conversions
According to Google, at least 97% of first time visitors don’t convert and most of them will forget that they ever visited your site at all. Re-marketing allows you to keep reminding these visitors of your brand as well as…
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3 Reasons Why You Should Take Notice of Generation Z
Generation Z makes up a significant proportion of our society, already outnumbering millennials and baby boomers, so if you’re putting off honing your strategy towards this demographic, you’re making a mistake, one that’s only going to become more costly. According to Fung…
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5 Reasons Why Content & SEO Are More Relevant Than Ever
1. Content Visibility Depends on SEO For your content to appear high in search engine rankings, your writing has to pass a number of tests. It has to be: If you can hit all of these points (plus a few more)…
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Fresh Content – Digital Dictionary #4
What is Fresh Content? In the context of SEO, fresh content is content that is dynamic, new, or recently published to your site. Types of Fresh Content Timely Content Timely content pieces are generally geared around newsworthy or trending topics.…
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Fingo Selected for Google Elevator Programme
We’re very pleased to have been selected as one of only 30 digital agencies in the UK and Ireland to be part of Google’s Elevator program. This prestigious program is only available to a select few Google Premier Partner Agencies and we’re…
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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is…
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Disavow – Digital Dictionary #2
What is the Google Disavow Tool? Introduced in 2012, disavow is a tool that enables you to ask Google to not count specific links that point to your site. Why is the Google Disavow Tool Important? It’s no secret that…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
