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The Gloves Are Off! Why Your Website and Paid Social Advertising May Be Fighting Against Each Other
An in-depth look at why you should involve your developers with your paid media advertising campaigns. Reduce your CPA and boost your conversions! If you are running ads across Facebook, Twitter, LinkedIn, Google or just about any other platform, you…
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Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting
The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns,…
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The Dark Danger of Using Broad Keywords in Google Ads
Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of…
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How To Fall Back In Love With Facebook Instant Experience Ads
Fingo talks about the innovative thinking that ensures Facebook Instant Experiences can be part of your Social Media marketing strategy, no matter what your sector. It’s no secret that the use of Facebook Instant Experiences can be hit or miss…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across…
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Monitoring Web Trends in the Property Sector During COVID-19
Since the start of March this year, we have been monitoring a number of data sets to help us understand the extent the outbreak would have on online behaviour. With the outbreak causing a lockdown, industries that rely on close…
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How user experience is changing with COVID-19
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping…
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Effective Remarketing – What to Consider on Your Second Chance at a Conversion
Latest studies are indicating that roughly 98% of first-time visitors to your website won’t convert. Of that 98, the vast majority may not even remember visiting your website in the first place. So how do you deal with this? What…
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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
