NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • Strategic Insights for Property Marketing Leaders

    At Fingo, we help our clients stay ahead by aligning our expertise with evolving market demands and I’d like to explain the three key market shifts, the strategic responses they necessitate, and how we are proactively supporting our clients through…

  • Budgets Have Changed, and So Must Your Board’s Budget Decision-Making Process

    Labour’s pledge to build 1.5 million homes in five years, coupled with the rise of hybrid working models across the UK, has fueled fierce competition in the property and construction sectors.

  • Marketing Challenges for Construction, Manufacturing and Engineering Firms

    With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.

  • The Rise of AI – A Silent Revolution With Loud Impacts

    In the first part of our AI series, AI Is Inevitable, Duh! The Evolution of Technology, we explored how technological revolutions – from the Industrial Revolution to the Digital Age – have shaped society, transforming how we live, work, and connect.

  • SEO and Paid Search, Two Sides of the Same Coin

    SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question.…

  • AI Is Inevitable, Duh! The Evolution of Technology

    Throughout history, technological revolutions have been pivotal moments in shaping societies, economies and cultures. From the advent of the wheel to the integration of digital systems, humanity has continually sought to enhance its existence through innovation. Yet, understandably, these pivotal…

  • What’s Going on Between WordPress and WP Engine? And What It Means for Your Business

    Do you have a website hosted by WP Engine, or was your website built using WordPress? If so, your website could be at serious risk, and you need to act fast. Ongoing developments may affect your site’s security, functionality, and…

  • The Ultimate Enemies to Allies Trope – Meta & TikTok

    Meta (Facebook and Instagram) has long been the default platform for brands focused on awareness strategies. I can see why. Its precision targeting, broad reach, and interactivity make it the no-brainer choice for capturing attention and engaging potential customers. However,…

  • Webinar Recording Now Available: “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel”

    We’re excited to share the recording of our recent webinar, “The Digital Power Couple and The Messy Middle: Navigating the Marketing Funnel.”

If you have a project or campaign you’d like to discuss, we’d love to hear from you.