NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • 5 Red Flags Telling You It May Be Time to Consider a Change in Your Digital Agency

    These days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals – and yet you can…

  • GA4 Has Landed! So What?

    OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze…

  • Let us in! Why your Marketing Agency Needs Access

    Has Fingo asked for access to your website code, CRM and digital platforms?   We understand how daunting this can be, however gaining insight into the back end of your systems is crucial so that we can scope effectively and…

  • Using Performance SEO to Capitalise on Your Healthy Website

    At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to…

  • How we reached an audience of 32M monthly readers in 24 hours for FREE

    The power of Fingo’s digital PR SEO services Recently, a client approached us about a situation in which they had found themselves. They were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much…

  • Your Google Rank Is Changing – Here Is Why!

    Google updating their algorithm is not actually big news. In fact, by the time you finish reading this, they may have already done it again. The algorithm changes on a daily basis and is done in order to give users…

  • You Can’t Sell Anything From A Slow, Confusing Website

    A fast, attractive and easy to use website will deliver more sales, more profits and reinforce a stronger brand identity for your business. The opposite is also true. Pages that take ages to load, links that don’t go anywhere, and…

  • Here is Why Trying to Sell From a Compromised Website is Pointless

    Our performance marketing work spans sectors and challenges, but the goal is always the same — to deliver results that matter. Explore more case studies to see how we’ve helped oWhen we talk about website development it’s usually all about…

  • The Talented Website

    Contemporary, high quality website design increasingly focuses on ‘user behaviour’, and scientific analysis of customer data. We call this User Experience (UX). But what does business investment in UX really mean from a revenue perspective? How does an investment on…

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