-
Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your…
-
The Rapid Acceleration of Digital Strategy: Post-pandemic Insight for Marketing Leaders
You are not alone if the pandemic shook your sales and marketing strategy. The overnight redesigning, strategising, reactive planning and tactical execution demonstrated by marketing teams was impressive and, as it turns out, permanent. An explosive report by a new McKinsey…
-
Explore the Relationship Between Affordability and Great Website Build
Fingo has been in the fortunate position of helping hundreds of leading brands and businesses to design and develop new company websites. When our clients shop around, we notice that some agencies’ website costs are typically higher than those of freelancers…
-
OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the…
-
5 Red Flags Telling You It May Be Time to Consider a Change in Your Digital Agency
These days, the journey to finding your perfect digital agency can feel much like the journey to finding your perfect romantic partner. You hope to have a relationship built on trust, connection and shared goals – and yet you can…
-
GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze…
-
Let us in! Why your Marketing Agency Needs Access
Has Fingo asked for access to your website code, CRM and digital platforms? We understand how daunting this can be, however gaining insight into the back end of your systems is crucial so that we can scope effectively and…
-
Using Performance SEO to Capitalise on Your Healthy Website
At its core, all SEO activity aims to improve the visibility of a website in order to bring in more qualified traffic which then can convert into leads. Beyond this, there are specific actions that can be carried out to…
-
How we reached an audience of 32M monthly readers in 24 hours for FREE
The power of Fingo’s digital PR SEO services Recently, a client approached us about a situation in which they had found themselves. They were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
