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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches…
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Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube,…
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The Critical Need for Consent Mode in Modern Marketing
Marissa Freeman, Director of Client Success, brings you July’s Director’s Digest, which delves into the implications of Consent Mode for your website and why failing to implement it could severely hinder your marketing efforts. Four years ago, in September 2020,…
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Webinar Video Recording – Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
We are excited to share the video recording of our recent webinar, “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” This session was packed with valuable insights on optimising your digital marketing strategies and leveraging data-driven decisions for…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of…
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Google Search API Leak: What Do We Know?
For many SEO professionals, much of this leak does not come as a huge shock but rather confirms what was already believed including. There are, however, a number of things that directly contradict what Google have previously communicated.
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Making Every Website Visit Count: Cost-Effective Website Optimisation Tips
Following our webinar on Making Every Website Visit Count: Your Cost-Effective Website Revamp, we’re excited to share some actionable takeaways to help you optimise your website effectively in-house. If you missed the live webinar, want to revisit the strategies discussed, or…
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Back To The Future of Digital Advertising
The Evolution of Biddable Advertising Digital advertising has seen a remarkable transformation in recent years, evolving from basic banner ads to the sophisticated, AI-powered biddable advertising platforms we see today. As a leader in performance marketing and digital advertising, Fingo…
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The March Google Core Update and How It Affects Your Business
You have likely heard the term ‘Google Core Update’ before, but what does it mean and why does it matter? Let’s look at the most recent core update and how it is impacting your business via your website ranking.
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
