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How To Fall Back In Love With Facebook Instant Experience Ads
Fingo talks about the innovative thinking that ensures Facebook Instant Experiences can be part of your Social Media marketing strategy, no matter what your sector. It’s no secret that the use of Facebook Instant Experiences can be hit or miss…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across…
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Monitoring Web Trends in the Property Sector During COVID-19
Since the start of March this year, we have been monitoring a number of data sets to help us understand the extent the outbreak would have on online behaviour. With the outbreak causing a lockdown, industries that rely on close…
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How user experience is changing with COVID-19
It would be hard not to notice the extent of change our everyday lives are currently adjusting to. The outside world is closed off and we’re left to draw our enlightenment from online personalities and zoom calls. Although we’re hoping…
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Effective Remarketing – What to Consider on Your Second Chance at a Conversion
Latest studies are indicating that roughly 98% of first-time visitors to your website won’t convert. Of that 98, the vast majority may not even remember visiting your website in the first place. So how do you deal with this? What…
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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a…
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What Google’s Latest Core Update Means For You
Last month, Google released a broad core algorithm update. The ‘March 2019 Core Update’ is largely believed to be a follow up to Google’s previous update, known as ‘Medic’ (so named due to the apparent impact it had on medical…
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Extend your reach through Video Marketing
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
