NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • Which is The Right Social Network for You?

    Over the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. In addition to social networks reworking their algorithms…

  • Progressive Web Apps – What they are and how they can help your brand

    A little while ago, we wrote a series of articles looking at Micro-moments and how successful brands will have to begin catering to users who experience these micro-moments: ‘Micro-Moments are when consumers reach for their smartphones in a moment of…

  • Bid Management: Part 1 – Bid Modifiers

    In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog…

  • Fingo’s Charity and volunteering work

    The valuable work our team do for our clients only tells part of the story of how our staff spend their time. As a whole, Fingo strive for an altruistic approach to non-work related activities. From one-off events such as…

  • Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It

    Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency,…

  • Automation and the Future of Paid Marketing

    In early December, Fingo were invited to attend a workshop hosted by Google at their London HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves. The theme of the day was…

  • Micro-Moments: Part 3 – Designing Websites for Micro-Moments

    “Today’s battle for hearts, minds and dollars is won (or lost) in Micro-Moments” – Google. In recent years, the rise of mobile has seen a fundamental shift in the way people consume media. People are constantly interacting with brands from…

  • Fingo’s Latest ‘Challenge’

    Through a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. As Merchants of quality garden products, sheds, decking and gates their main priority has always been to provide their customers…

  • Micro-Moments: Part 2 – A New Breed of Consumers

    “When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started…

If you have a project or campaign you’d like to discuss, we’d love to hear from you.