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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a…
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What Google’s Latest Core Update Means For You
Last month, Google released a broad core algorithm update. The ‘March 2019 Core Update’ is largely believed to be a follow up to Google’s previous update, known as ‘Medic’ (so named due to the apparent impact it had on medical…
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Extend your reach through Video Marketing
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands…
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Which is The Right Social Network for You?
Over the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. In addition to social networks reworking their algorithms…
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Progressive Web Apps – What they are and how they can help your brand
A little while ago, we wrote a series of articles looking at Micro-moments and how successful brands will have to begin catering to users who experience these micro-moments: ‘Micro-Moments are when consumers reach for their smartphones in a moment of…
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Bid Management: Part 1 – Bid Modifiers
In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog…
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Fingo’s Charity and volunteering work
The valuable work our team do for our clients only tells part of the story of how our staff spend their time. As a whole, Fingo strive for an altruistic approach to non-work related activities. From one-off events such as…
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Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency,…
What’s New & What Works
From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.
