Objective
The Original Box Sash Windows Company is known for its craftsmanship in manufacturing and preserving classic-style windows. But even a brand with a proud heritage faced a modern challenge: how to increase monthly leads by 30% while attracting higher-quality enquiries. They needed a digital strategy that matched the precision and care of their windows.
Approach
We began by putting ourselves in the shoes of potential customers. What would make them trust Box Sash and take the next step? The answer lay in a seamless, targeted digital experience.
Our strategy combined a geo-targeted Paid Search campaign with UX improvements and a content-led SEO approach. For Paid Search, we carefully mapped postcode areas, created audience segments based on behaviour and past enquiries, and built forms designed to attract only the most relevant leads. Retargeting kept interested visitors engaged, while ongoing optimisation ensured every click counted.
SEO worked alongside paid media, with keyword-enriched articles and proactive outreach building authority and visibility. At the same time, UX enhancements made the website intuitive, helping visitors navigate effortlessly from discovery to enquiry. By aligning design, content, and advertising under a single, goal-focused strategy,
Results
6%
More conversions achieved than initial goal
182%
Higher conversion rate than industry Benchmark
175%
Increase in share of voice
RESULTS OVERVIEW
Quality and Quantity
After launching the new strategy, Box Sash saw a noticeable shift in both the quality and quantity of enquiries. Leads came from the right areas, reflecting a more engaged and relevant audience. Visitors spent longer on the site, exploring the craftsmanship behind each window and interacting with content designed to inform and inspire. The brand’s online presence now mirrors the precision and care of its products, creating a digital experience that feels as premium as the windows themselves. Over time, these efforts not only increased lead generation but also strengthened Box Sash’s reputation, positioning them as the go-to provider for classic-style windows in a competitive market.
