Objective
When Patria Private Equity Trust, a leading South American private equity firm, acquired Aberdeen Equity Income Trust (ABRDN), they undertook a rebrand to align with their new identity. Their objective was to build trust with existing investors, attract new audiences, and clearly communicate the benefits of the acquisition. Central to this challenge was driving high-quality traffic to their newly launched website, ensuring the refreshed brand and its offerings were effectively positioned in a competitive marketplace.
Approach
Fingo delivered a multi-channel performance marketing strategy designed to achieve Patria’s objectives. On Google Ads, we utilised Demand Gen to deliver highly targeted and personalised ads across the network, effectively guiding users to the new website. Alongside this, we ran Meta campaigns focused on building brand awareness through visually engaging content tailored to Patria’s audience. Throughout the project, we continuously refined targeting, optimised ad placements, and leveraged performance insights to maximise campaign impact. This cohesive approach created a full-funnel strategy that not only attracted attention but also built long-term credibility for the brand.
Results
1750%
Higher monthly click average than forecast
Click Through Rate
99%
Lower cost-per-click than industry benchmark
ROAS
2116%
More impressions than the forecast
RESULTS OVERVIEW
From Rebrand to Real Results
The integrated campaign successfully boosted traffic and engagement for Patria’s newly branded website. Existing investors gained confidence in the rebrand, while new audiences were effectively reached through tailored digital channels. The campaign positioned Patria as a refreshed and trusted brand in the private equity space, delivering immediate results and providing a scalable model for ongoing growth.
