NEWS & INSIGHTS

The Thinking Behind Great Marketing

What’s New & What Works

From platform updates and performance tips to industry commentary and campaign strategy, our insights help you make smarter decisions. No jargon, just practical thinking from the people behind the work.

  • Property Sector Marketing Insight: What the Autumn Budget Really Means for Your Audience, Your Funnel and Your Visibility

    Property Sector Insights The Autumn Budget was announced last month, and today we are examining it through the lens of property sector marketing, as this announcement will influence how your buyers think, search, and decide over the next twelve months.…

  • Webinar: Search Has Changed: What Every Marketer Needs to Know About Staying Visible in an AI era

    If you want a clear understanding of how search has evolved and how AI visibility impacts your brand, this webinar provides the insight and direction you need.

  • Biddable Monthly Industry Update

    November Update November brought another month of bidddable updates. Google is pushing harder into journey-level bidding and clearer channel reporting. TikTok is trying to close the gap between how many people believe in AI automation and how many actually use…

  • SEO & AI Industry Update

    November Update Search moved again in November. Google pushed harder into AI-led results, expanded answer-style summaries at the top of results pages, and caused some visible ranking swings as those systems were tuned in real-time search. For most people, this…

  • The Changes in User Behaviour for Search

    How AI Has Shaped Search Behaviour For more than 20 years, Google has dictated how people discover information online. But that behaviour is changing fast. AI (overviews, large language models (LLMs), and conversational tools) are redefining how people ask questions,…

  • Biddable Monthly Industry Update

    This month’s update highlights key changes across Google Ads and Meta that affect how ads are created, delivered and measured. The focus is on clearer pricing rules, new creative formats, shifts in user behaviour signals and new systems that decide…

  • SEO & AI Monthly Industry Update

    Search continues to change fast. Google’s AI Overviews are reshaping visibility, businesses are racing to invest in AI SEO, and large language models are starting to influence conversions and commerce directly. Here’s what you need to know this month.

  • Prism: Our Answer to the AI Visibility Problem

    At Fingo, we’ve always helped brands succeed through digital innovation and anticipating the next wave of change. Today, that wave is AI-driven search, visibility, and discoverability. AI means that how people search has changed more dramatically than ever since the…

  • SEO & AI Monthly Industry Update

    Industry Update September brought some of the biggest search and advertising changes we’ve seen all year, from major government rulings affecting Google to big updates in how websites are measured and ranked. If your business relies on Google for traffic…

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