Author: Marissa Freeman

Marissa Freeman

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November 18, 2021

Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting

The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns, but in our opinion here at Fingo they are quite possibly the best option. And…

Digital Strategy, Performance Marketing
Marissa Freeman

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October 1, 2021

The Dark Danger of Using Broad Keywords in Google Ads

Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…

Paid Search, Performance Marketing
Marissa Freeman

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May 11, 2021

How To Fall Back In Love With Facebook Instant Experience Ads

Fingo talks about the innovative thinking that ensures Facebook Instant Experiences can be part of your Social Media marketing strategy, no matter what your sector. It’s no secret that the use of Facebook Instant Experiences can be hit or miss depending on the sector. E-commerce has benefited widely from Instant Experiences – a dynamic ad…

Paid Social, Performance Marketing