CONTACT

Category: Paid Search

  • Lizzie Connick

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    Biddable Industry Update

    March Updates Paid media is moving further into AI-led execution. Platforms are shifting how ads are delivered, how users search, and how campaigns are managed. Two clear changes stand out this month. First, search behaviour is changing as AI becomes the starting point, not the results page. Second, campaign control is reducing as automation takes…

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  • Lizzie Connick

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    Biddable Monthly Industry Update

    What February’s Changes Mean for Your Paid Strategy Paid performance is getting harder to predict. February made that clear. Platforms are changing where ads show, how users interact with them, and how traffic reaches your campaigns. You can see performance shift without changing budgets, targeting, or creative. AI is starting to shape product discovery. Social…

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  • Marissa Freeman

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    SEO and Paid Search, Two Sides of the Same Coin

    SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question. I’ve seen countless businesses treat SEO and paid search as separate entities or rely exclusively…

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  • Marissa Freeman

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    Social Advertising and The Great Big FaceBook (Meta) Update

    Back in December, we, along with all Facebook agency partners, were informed that there was an imminent and significant restriction in the way advertisers could target customers and audiences…

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  • Marissa Freeman

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    The Dark Danger of Using Broad Keywords in Google Ads

    Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…

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  • Peter Woollven

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    Which is The Right Social Network for You?

    Over the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. In addition to social networks reworking their algorithms to favour paid models as organic reach continues to decline, paid social is not just…

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  • Peter Woollven

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    Bid Management: Part 1 – Bid Modifiers

    In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick! Firstly, we’ll take a look at bid adjustments. After setting…

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  • Peter Woollven

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    Automation and the Future of Paid Marketing

    In early December, Fingo were invited to attend a workshop hosted by Google at their London HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves. The theme of the day was “future-proofing your agency” with a particular emphasis on automation. Although the focus of the day…

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  • Peter Woollven

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    Top 10 Re-marketing Ideas that will Increase your Conversions

    According to Google, at least 97% of first time visitors don’t convert and most of them will forget that they ever visited your site at all. Re-marketing allows you to keep reminding these visitors of your brand as well as aggressively pitch to them by offering tempting discounts and free services such as delivery. The…

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