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SEO & AI Industry Update
What January’s Changes Mean for Your Brand January reinforced a clear pattern. AI-led discovery is becoming a productised infrastructure, not a novelty, and that changes what “visibility” means for brands. AI shopping capabilities are expanding across major platforms Impacts for brands For e-commerce brands, visibility increasingly depends on how clearly AI systems can interpret product…
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SEO & AI Industry Update
December Industry Update December exposed the pressure points in modern search. Rankings shifted as Google completed its core update and confirmed that smaller, unannounced updates now run constantly. At the same time, AI Mode accelerated. More answers, more decisions, and more product evaluation now happen inside Google before a click. The impact is clear. Visibility…
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SEO & AI Industry Update
November Update Search moved again in November. Google pushed harder into AI-led results, expanded answer-style summaries at the top of results pages, and caused some visible ranking swings as those systems were tuned in real-time search. For most people, this still feels like “using Google as normal”. In practice, more of the early journey now…
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SEO & AI Monthly Industry Update
Search continues to change fast. Google’s AI Overviews are reshaping visibility, businesses are racing to invest in AI SEO, and large language models are starting to influence conversions and commerce directly. Here’s what you need to know this month.
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SEO & AI Monthly Industry Update
Industry Update September brought some of the biggest search and advertising changes we’ve seen all year, from major government rulings affecting Google to big updates in how websites are measured and ranked. If your business relies on Google for traffic or sales, these shifts will shape how people find and interact with you online. Google…
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Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how Google works and how people find information online.
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SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
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Google Search API Leak: What Do We Know?
For many SEO professionals, much of this leak does not come as a huge shock but rather confirms what was already believed including. There are, however, a number of things that directly contradict what Google have previously communicated.
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GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw…
