-
·
GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw…
-
·
Your Google Rank Is Changing – Here Is Why!
Google updating their algorithm is not actually big news. In fact, by the time you finish reading this, they may have already done it again. The algorithm changes on a daily basis and is done in order to give users the best experience, serving the most valuable content and ensuring that users are given the…
