-
·
SEO & AI Industry Update
November Update Search moved again in November. Google pushed harder into AI-led results, expanded answer-style summaries at the top of results pages, and caused some visible ranking swings as those systems were tuned in real-time search. For most people, this still feels like “using Google as normal”. In practice, more of the early journey now…
-
·
SEO & AI Monthly Industry Update
Search continues to change fast. Google’s AI Overviews are reshaping visibility, businesses are racing to invest in AI SEO, and large language models are starting to influence conversions and commerce directly. Here’s what you need to know this month.
-
·
SEO & AI Monthly Industry Update
Industry Update September brought some of the biggest search and advertising changes we’ve seen all year, from major government rulings affecting Google to big updates in how websites are measured and ranked. If your business relies on Google for traffic or sales, these shifts will shape how people find and interact with you online. Google…
-
·
Google’s AI Mode Goes Mainstream
If you’ve searched for something on Google lately, you might have spotted a new option: a little prompt that says “Dive deeper in AI Mode.” This isn’t just a flashy extra button. It’s part of a major shift in how Google works and how people find information online.
-
·
SEO Roundup: Artificial Intelligence In The Digital World
AI is having a major impact worldwide but especially in our industry. In the world of SEO, though, AI is transforming how search engines are being used and is resulting in six times the number of daily searches. However, these searches are seeing a 60% decrease in click through rate (CTR) due to Google’s AI overview…
-
·
Google Search API Leak: What Do We Know?
For many SEO professionals, much of this leak does not come as a huge shock but rather confirms what was already believed including. There are, however, a number of things that directly contradict what Google have previously communicated.
-
·
GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw…
-
·
Your Google Rank Is Changing – Here Is Why!
Google updating their algorithm is not actually big news. In fact, by the time you finish reading this, they may have already done it again. The algorithm changes on a daily basis and is done in order to give users the best experience, serving the most valuable content and ensuring that users are given the…
