-
·
Strategic Insights for Property Marketing Leaders
At Fingo, we help our clients stay ahead by aligning our expertise with evolving market demands and I’d like to explain the three key market shifts, the strategic responses they necessitate, and how we are proactively supporting our clients through these transitions.
-
·
Bid Management: Part 1 – Bid Modifiers
In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick! Firstly, we’ll take a look at bid adjustments. After setting…
-
·
Fingo’s Charity and volunteering work
The valuable work our team do for our clients only tells part of the story of how our staff spend their time. As a whole, Fingo strive for an altruistic approach to non-work related activities. From one-off events such as a 300 mile bike ride to Paris to ongoing commitments such as volunteering at Epsom’s…
-
·
Fingo’s Latest ‘Challenge’
Through a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. As Merchants of quality garden products, sheds, decking and gates their main priority has always been to provide their customers with a simpler experience with an extensive range of high quality products being available online.…
-
·
Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started to expect immediate responses in the moment they want to ‘know’, ‘go’, ‘do’ and ‘buy’.…
-
·
Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no signs of changing. According to a 2018 study by Ofcom, 40% of adults in the…
-
·
Google’s Automation Expert Day
On Thursday 7th June, Shirley, Tom and Kyle from Fingo’s PPC team attended Google’s Automation Expert Day in London, hoping to become masters of automation solutions. The day consisted of an all day workshop which aimed to provide the highest level of expertise into Google’s automation solutions, the benefits of smart bidding and understanding machine…
