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Here is Why Trying to Sell From a Compromised Website is Pointless
Our performance marketing work spans sectors and challenges, but the goal is always the same — to deliver results that matter. Explore more case studies to see how we’ve helped oWhen we talk about website development it’s usually all about opportunities. A fast, attractive and easy to use website will bring huge benefits to any…
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Three Business, Sales And Marketing Problems That Can Be Solved By Your Website
Where does our website fit? It’s a question many businesses ask when they look at their marketing and lead generation strategies. Websites are often neglected and unloved. Yet your website should be a key strategic marketing and lead generation asset. It should actively help you overcome three problems almost every business faces: ● …
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Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting
The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns, but in our opinion here at Fingo they are quite possibly the best option. And…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better: 1. Say it out loud At its core,…
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Effective Remarketing – What to Consider on Your Second Chance at a Conversion
Latest studies are indicating that roughly 98% of first-time visitors to your website won’t convert. Of that 98, the vast majority may not even remember visiting your website in the first place. So how do you deal with this? What are the options other than giving up and forgetting about 98% of your total audience?…
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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a strong focus on Paid Search and Google’s core belief was the agencies will need to…
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Helping transform online UK Pension advice
The Pensions Advisory Service (TPAS) is an arms-length body of the Department for Work & Pensions that provides free information and guidance to the public on pension matters. The service is delivered by pension specialists through online channels and telephony. With the huge increase in its customer volumes, the efficiency of the service became critical…
