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Revisiting Automation: Using Platform Knowledge To Maximise Campaigns
Last year, some of our team were invited to Google HQ to discuss the future of paid online marketing. The key message of the day was automation and how it was going to impact our campaigns. The event had a strong focus on Paid Search and Google’s core belief was the agencies will need to…
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Helping transform online UK Pension advice
The Pensions Advisory Service (TPAS) is an arms-length body of the Department for Work & Pensions that provides free information and guidance to the public on pension matters. The service is delivered by pension specialists through online channels and telephony. With the huge increase in its customer volumes, the efficiency of the service became critical…
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3 Reasons Why You Should Take Notice of Generation Z
Generation Z makes up a significant proportion of our society, already outnumbering millennials and baby boomers, so if you’re putting off honing your strategy towards this demographic, you’re making a mistake, one that’s only going to become more costly. According to Fung Global Tech research, Generation Z will be the largest global consumer group by 2020, so…
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5 Reasons Why Content & SEO Are More Relevant Than Ever
1. Content Visibility Depends on SEO For your content to appear high in search engine rankings, your writing has to pass a number of tests. It has to be: If you can hit all of these points (plus a few more) then search ranking algorithms will automatically give your content more importance and place it higher…
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Fresh Content – Digital Dictionary #4
What is Fresh Content? In the context of SEO, fresh content is content that is dynamic, new, or recently published to your site. Types of Fresh Content Timely Content Timely content pieces are generally geared around newsworthy or trending topics. By ensuring you create content around current news, you improve your chances of appearing in…
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Ego bait – Digital Dictionary #3
What is Ego Bait? Ego bait content is a piece of content written with the primary intention of appealing to the ego of the reader. The reader could be an individual, a group of individuals, or a company. Why is Ego Bait Used? By appealing to a target user’s ego, a content creator may be…
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4 Types of Influencers you should know about
What is an Influencer? An influencer is an individual (or group of individuals) that are perceived to have an authoritative voice in their art, industry or area of interest. At Fingo, we see Influencer marketing as a content creation partnership with authoritative figures in a specific sector, industry or community. Here are 4 key types…
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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In an age where top organic listings are increasingly relegated below the fold, it’s essential that…
