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SEO and Paid Search, Two Sides of the Same Coin
SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question. I’ve seen countless businesses treat SEO and paid search as separate entities or rely exclusively…
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The Dark Danger of Using Broad Keywords in Google Ads
Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…
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Bid Management: Part 1 – Bid Modifiers
In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick! Firstly, we’ll take a look at bid adjustments. After setting…
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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In an age where top organic listings are increasingly relegated below the fold, it’s essential that…
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5 Common PPC Mistakes and How to Avoid Them
Launching your first PPC campaign? Here are our top 5 things to avoid. 1. Bidding On Irrelevant Terms Whether this is a deliberate attempt to gain greater exposure or a misunderstanding of what terms will be relevant to a campaign, you will end up paying a premium for little return. Bidding on irrelevant terms will…
