Paid Search Archives - Fingo Marketing

Lizzie Connick

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March 2, 2026

Biddable Monthly Industry Update

What February’s Changes Mean for Your Paid Strategy Paid performance is getting harder to predict. February made that clear. Platforms are changing where ads show, how users interact with them, and how traffic reaches your campaigns. You can see performance shift without changing budgets, targeting, or creative. AI is starting to shape product discovery. Social…

News & Insights, Paid Search, Paid Social, Performance Marketing
Marissa Freeman

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November 26, 2024

SEO and Paid Search, Two Sides of the Same Coin

SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question. I’ve seen countless businesses treat SEO and paid search as separate entities or rely exclusively…

Paid Search, SEO
Marissa Freeman

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January 20, 2022

Social Advertising and The Great Big FaceBook (Meta) Update

Back in December, we, along with all Facebook agency partners, were informed that there was an imminent and significant restriction in the way advertisers could target customers and audiences…

Digital Strategy, Paid Search, Paid Social, Performance Marketing
Marissa Freeman

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October 1, 2021

The Dark Danger of Using Broad Keywords in Google Ads

Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…

Paid Search, Performance Marketing
Peter Woollven

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February 15, 2019

Which is The Right Social Network for You?

Over the past few years, we have all seen the impact that social media campaigns can have. Paid social is becoming a valuable tool but is it vital? In a word, yes. In addition to social networks reworking their algorithms to favour paid models as organic reach continues to decline, paid social is not just…

Digital Strategy, Paid Search, Paid Social
Peter Woollven

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January 31, 2019

Bid Management: Part 1 – Bid Modifiers

In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick! Firstly, we’ll take a look at bid adjustments. After setting…

Paid Search, Performance Marketing
Peter Woollven

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December 21, 2018

Automation and the Future of Paid Marketing

In early December, Fingo were invited to attend a workshop hosted by Google at their London HQ. Fingo were one of ten agencies invited to explore what the future of online marketing platforms involves. The theme of the day was “future-proofing your agency” with a particular emphasis on automation. Although the focus of the day…

Paid Search, Paid Social, Performance Marketing
Peter Woollven

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March 22, 2018

Top 10 Re-marketing Ideas that will Increase your Conversions

According to Google, at least 97% of first time visitors don’t convert and most of them will forget that they ever visited your site at all. Re-marketing allows you to keep reminding these visitors of your brand as well as aggressively pitch to them by offering tempting discounts and free services such as delivery. The…

News & Insights, Paid Search, Paid Social, Performance Marketing
Peter Woollven

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April 24, 2017

5 Top Tips for Ranking in Google’s Answer Boxes

We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In an age where top organic listings are increasingly relegated below the fold, it’s essential that…

Digital Strategy, Paid Search, Performance Marketing

Category: Paid Search