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SEO and Paid Search, Two Sides of the Same Coin
SEO or Paid Search has been debated endlessly within digital marketing. Should you invest in the steady growth of your organic visibility over the long term or focus on the immediate impact of Paid Search? But this is a flawed question. I’ve seen countless businesses treat SEO and paid search as separate entities or rely exclusively…
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The Dark Danger of Using Broad Keywords in Google Ads
Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…
