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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In an age where top organic listings are increasingly relegated below the fold, it’s essential that…
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5 Common PPC Mistakes and How to Avoid Them
Launching your first PPC campaign? Here are our top 5 things to avoid. 1. Bidding On Irrelevant Terms Whether this is a deliberate attempt to gain greater exposure or a misunderstanding of what terms will be relevant to a campaign, you will end up paying a premium for little return. Bidding on irrelevant terms will…