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Maximising the Power of the Google Full-Funnel Suite
We’re all familiar with advertising platforms like YouTube, Google Search, and Gmail—essential tools for any marketer. However, using these platforms in isolation misses the opportunity to harness the power of a unified approach. The Google Full-Funnel Suite – comprising YouTube, Google Discover, Gmail, Google Display Network, and Search- transcends the concept of separate tools. The…
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Webinar Video Recording – Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
We are excited to share the video recording of our recent webinar, “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” This session was packed with valuable insights on optimising your digital marketing strategies and leveraging data-driven decisions for better performance. Watch the Webinar If you missed the live event or want to revisit…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
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Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting
The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns, but in our opinion here at Fingo they are quite possibly the best option. And…
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The Dark Danger of Using Broad Keywords in Google Ads
Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better: 1. Say it out loud At its core,…
