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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
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Fingo are Making a Strong Case for Custom Intent Audiences in YouTube Ad Targeting
The Niche Segmentation Technique is Set to Soar in Popularity Across YouTube Ad Spaces and We Can See Why Marissa Freeman and Oli Goddard Custom Intent Audiences may not be the most well used targeting method for YouTube ad campaigns, but in our opinion here at Fingo they are quite possibly the best option. And…
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The Dark Danger of Using Broad Keywords in Google Ads
Wondering how to protect your campaign budget and avoid wasting your Google ad spend on unpromising leads and unfruitful conversion rates? Here’s everything you need to know… Google recently changed the rules (again) on Phrase Match (which is one of our favourite keyword match types) to place an emphasis on AI machine learning instead of…
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6 Ways to Write Effective Digital Ad Copy
It’s one of the most important parts of marketing but it is often brushed to the side. In this article we look at what makes effective copy for a digital ad, why it’s so important to getting your message across and how you can make yours better: 1. Say it out loud At its core,…
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Effective Remarketing – What to Consider on Your Second Chance at a Conversion
Latest studies are indicating that roughly 98% of first-time visitors to your website won’t convert. Of that 98, the vast majority may not even remember visiting your website in the first place. So how do you deal with this? What are the options other than giving up and forgetting about 98% of your total audience?…
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Bid Management: Part 1 – Bid Modifiers
In a time where PPC or paid search is often referred to as biddable media, we as an agency wanted to explore the methods and practices that go into bidding as a discipline. So, we decided that a series of blog posts should do the trick! Firstly, we’ll take a look at bid adjustments. After setting…
