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Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no signs of changing. According to a 2018 study by Ofcom, 40% of adults in the…
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Google’s Automation Expert Day
On Thursday 7th June, Shirley, Tom and Kyle from Fingo’s PPC team attended Google’s Automation Expert Day in London, hoping to become masters of automation solutions. The day consisted of an all day workshop which aimed to provide the highest level of expertise into Google’s automation solutions, the benefits of smart bidding and understanding machine…
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4 Types of Influencers you should know about
What is an Influencer? An influencer is an individual (or group of individuals) that are perceived to have an authoritative voice in their art, industry or area of interest. At Fingo, we see Influencer marketing as a content creation partnership with authoritative figures in a specific sector, industry or community. Here are 4 key types…
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5 Top Tips for Ranking in Google’s Answer Boxes
We heard a wide range of insights at Brighton SEO in April, including some interesting takeaways around Google Answer Boxes. Our clients often ask us for our advice on how they can appear in this prime time Google space. In an age where top organic listings are increasingly relegated below the fold, it’s essential that…
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3 Hot Social Media tactics for Estate Agents
Social platforms essentially define the ‘see it now, do it now’ lives we lead. A social media presence for estate agents is essential but an effective social presence could be a game changer. Here are 3 new tactics you can use to up your social game. 1. Post More Lifestyle Content Your social profiles are not just…
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5 Common PPC Mistakes and How to Avoid Them
Launching your first PPC campaign? Here are our top 5 things to avoid. 1. Bidding On Irrelevant Terms Whether this is a deliberate attempt to gain greater exposure or a misunderstanding of what terms will be relevant to a campaign, you will end up paying a premium for little return. Bidding on irrelevant terms will…
