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Prism: Our Answer to the AI Visibility Problem
At Fingo, we’ve always helped brands succeed through digital innovation and anticipating the next wave of change. Today, that wave is AI-driven search, visibility, and discoverability. AI means that how people search has changed more dramatically than ever since the move to mobile. People no longer just “Google it.” They now turn to AI assistants…
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How we reached an audience of 32M monthly readers in 24 hours for FREE
The power of Fingo’s digital PR SEO services Recently, a client approached us about a situation in which they had found themselves. They were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they had hoped. What made matters more complicated, is that they had a…
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Using GTmetrix to Get Under the Bonnet of Your Website – and Then Act Upon It
Historically, Fingo relied on Google Pagespeed Insights as its go-to tool for testing a website’s speed and wider technical performance but due to the results giving inconsistent scores and sometimes vague recommendations we migrated to GTmetrix. As an independent agency, we are committed to using the best tools available and find GTmetrix provides more consistent…
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Micro-Moments: Part 3 – Designing Websites for Micro-Moments
“Today’s battle for hearts, minds and dollars is won (or lost) in Micro-Moments” – Google. In recent years, the rise of mobile has seen a fundamental shift in the way people consume media. People are constantly interacting with brands from shopping online to liking a Facebook page. Daily sessions used to consist of predictable user…
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Fingo’s Latest ‘Challenge’
Through a trusted and long standing partnership with Fingo, Challenge Fencing has continued to see growth of its online business. As Merchants of quality garden products, sheds, decking and gates their main priority has always been to provide their customers with a simpler experience with an extensive range of high quality products being available online.…
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Micro-Moments: Part 2 – A New Breed of Consumers
“When people go online for information, they expect every experience to be tailored just for them.” – Google As covered in Part 1, today’s consumers have become used to getting exactly what they want, when they want it. Users have started to expect immediate responses in the moment they want to ‘know’, ‘go’, ‘do’ and ‘buy’.…
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Micro-Moments: Part 1 – Turning to Mobile During Moments of Need
“The successful brands of tomorrow will be those that have a strategy for understanding and meeting consumer needs in these Micro-Moments.” – Google. Mobile phone users have become increasingly more dependent on their devices and this trend is showing no signs of changing. According to a 2018 study by Ofcom, 40% of adults in the…
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6 Internet Marketing Ideas for Charities & Google Grants
Most charitable organisations wish they could do more and so we have put together a few ideas to help with your online presence. If you are responsible for the marketing of a charity, you might be interested in some of these low cost internet marketing techniques to achieve your goals. Here’s 6 useful tips on…
