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Webinar Video Recording – Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
We are excited to share the video recording of our recent webinar, “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” This session was packed with valuable insights on optimising your digital marketing strategies and leveraging data-driven decisions for better performance. Watch the Webinar If you missed the live event or want to revisit…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
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Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs) and other AI techniques can now create visuals with just a few instructions inputted by…
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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
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The Rapid Acceleration of Digital Strategy: Post-pandemic Insight for Marketing Leaders
You are not alone if the pandemic shook your sales and marketing strategy. The overnight redesigning, strategising, reactive planning and tactical execution demonstrated by marketing teams was impressive and, as it turns out, permanent. An explosive report by a new McKinsey Global Survey demonstrated that, in response to the pandemic, there was a radical acceleration of the…
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Explore the Relationship Between Affordability and Great Website Build
Fingo has been in the fortunate position of helping hundreds of leading brands and businesses to design and develop new company websites. When our clients shop around, we notice that some agencies’ website costs are typically higher than those of freelancers or development-only agencies. This blog will help you to understand: The High-Performance Website “A website…
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OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the metric that reveals the magic happening behind your campaigns. For every pound you invest, ROAS…
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GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw…
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How we reached an audience of 32M monthly readers in 24 hours for FREE
The power of Fingo’s digital PR SEO services Recently, a client approached us about a situation in which they had found themselves. They were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they had hoped. What made matters more complicated, is that they had a…
