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Explore the Relationship Between Affordability and Great Website Build
Fingo has been in the fortunate position of helping hundreds of leading brands and businesses to design and develop new company websites. When our clients shop around, we notice that some agencies’ website costs are typically higher than those of freelancers or development-only agencies. This blog will help you to understand: The High-Performance Website “A website…
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OMG* a Blog About ROAS and ROI – Read ASAP*, TIA*!
We love acronyms. But just in case you’re feeling a bit puzzled, we’ve thrown in a handy glossary at the end. WTF* is ROAS? Return On Ad Spend (ROAS) is like the financial compass of the marketing world. It’s the metric that reveals the magic happening behind your campaigns. For every pound you invest, ROAS…
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GA4 Has Landed! So What?
OFor years, marketers have used Google Analytics to monitor and measure performance of their websites. Universal Analytics (UA) provided insight into web traffic, demographics, user behaviour – just about everything businesses wanted to know. If you’ve been living in a Barbenheimer haze for the past few months, you may not be aware that the 1st July saw…
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How we reached an audience of 32M monthly readers in 24 hours for FREE
The power of Fingo’s digital PR SEO services Recently, a client approached us about a situation in which they had found themselves. They were experiencing moderate levels of traffic, but found that one of their products wasn’t seeing as much interest as they had hoped. What made matters more complicated, is that they had a…
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The Talented Website
Contemporary, high quality website design increasingly focuses on ‘user behaviour’, and scientific analysis of customer data. We call this User Experience (UX). But what does business investment in UX really mean from a revenue perspective? How does an investment on digital experience and user-centric design offer ROI to your marketing campaign planning? If you’re a…
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Major Google updates in 2022 and the SEO community
Following another active year from Google in the world of algorithm updates, we now explore what 2022 has in store. What we know so far. Google is set to announce a revamp of the ‘Page Experience’ algorithm update, but this time focusing on desktop search results. It will look at: Core web vitals (there are…
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Extend your reach through Video Marketing
In the wake of the Oscars, we turn our attention to the role of video in online marketing. The rise of video marketing has taken platforms such as Facebook and LinkedIn by storm. Now more than ever, the consumer demands video and these platforms are encouraging users to give it to them. Video marketing is…
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3 Reasons Why You Should Take Notice of Generation Z
Generation Z makes up a significant proportion of our society, already outnumbering millennials and baby boomers, so if you’re putting off honing your strategy towards this demographic, you’re making a mistake, one that’s only going to become more costly. According to Fung Global Tech research, Generation Z will be the largest global consumer group by 2020, so…
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5 Reasons Why Content & SEO Are More Relevant Than Ever
1. Content Visibility Depends on SEO For your content to appear high in search engine rankings, your writing has to pass a number of tests. It has to be: If you can hit all of these points (plus a few more) then search ranking algorithms will automatically give your content more importance and place it higher…
