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Marketing Challenges for Construction, Manufacturing and Engineering Firms
With energy prices climbing, regulations tightening, and global expansion, construction across manufacturing and engineering – marketing budgets are feeling the pressure as a knock-on effect of profit margins narrowing and operation costs growing.
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The Rise of AI – A Silent Revolution With Loud Impacts
In the first part of our AI series, AI Is Inevitable, Duh! The Evolution of Technology, we explored how technological revolutions – from the Industrial Revolution to the Digital Age – have shaped society, transforming how we live, work, and connect.
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Webinar Video Recording – Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
We are excited to share the video recording of our recent webinar, “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” This session was packed with valuable insights on optimising your digital marketing strategies and leveraging data-driven decisions for better performance. Watch the Webinar If you missed the live event or want to revisit…
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Webinar Insights and Key Takeaways Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing
At Fingo, we continually strive to provide valuable insights to help our clients succeed in the ever-evolving digital marketing landscape. Yesterday, we hosted an engaging webinar titled “Under the Bonnet of a Biddable Campaign: Decoding Performance Marketing.” Our Director of Client Success, Marissa Freeman, and our Head of Performance, Lorenzo Brach del Prever, presented the…
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Google Knows You’re Cheating!
…With Your Creative Imagery The Rise of AI Recently, the development and use of AI have been on the rise. Most recently, AI has revolutionised the creative industry, allowing users to generate images and content effortlessly. Generative Adversarial Networks (GANs) and other AI techniques can now create visuals with just a few instructions inputted by…
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Combatting Ad Fatigue: How to Develop a Performance-Creative Strategy to Keep Audiences Engaged and Switched On
If you’re reading this blog, you must be at the helm of your digital advertising journey (bravely taking it on in-house) or entrusting a savvy digital agency with this pivotal task – perhaps even us. Now, let’s talk about your ads – how are they performing? It’s not uncommon for ad campaigns to hit a…
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The Rapid Acceleration of Digital Strategy: Post-pandemic Insight for Marketing Leaders
You are not alone if the pandemic shook your sales and marketing strategy. The overnight redesigning, strategising, reactive planning and tactical execution demonstrated by marketing teams was impressive and, as it turns out, permanent. An explosive report by a new McKinsey Global Survey demonstrated that, in response to the pandemic, there was a radical acceleration of the…
